Discounts & Subscriptions
If you sell subscription products with WooCommerce Subscriptions, it’s important to know exactly when a Dino Discount applies.
Initial order only
Section titled “Initial order only”Dino Discounts apply to the initial order only. When a shopper signs up for a subscription, any matching discount is applied to that first payment (including a sign-up fee, if your discount is configured against the order total).
Automatic renewals are charged at full price. Dino Discounts are not re-applied to the recurring renewal payments that WooCommerce Subscriptions generates later. Each renewal is billed at the regular subscription price.
This matches standard WooCommerce coupon behaviour: a one-time cart discount is not a “recurring” coupon, so it does not carry over to future billing cycles.
WooCommerce Subscriptions builds a separate recurring cart to show the “then £X/month” price at signup. Dino Discounts deliberately does not discount that recurring cart, because the discount could never actually be applied to the real renewal charge — and showing a discounted renewal price the shopper will not receive would be misleading. So the discount is shown and applied on the initial order, and the recurring/renewal amount is left at full price throughout.
Free gifts with subscriptions
Section titled “Free gifts with subscriptions”A “free gift” reward is added to the initial order only, for the same reason: the gift is not re-added to automatic renewal orders. Treat a free-gift-with- subscription offer as a one-time welcome gift on the first order, not a recurring perk.
In short
Section titled “In short”- ✅ Discount applies to the initial subscription order.
- ❌ Discount does not apply to automatic renewals (charged at full price).
- ✅ Stores without WooCommerce Subscriptions are unaffected.
If you want a discount that recurs on every renewal, that is a separate WooCommerce Subscriptions “recurring coupon” feature and is not currently provided by Dino Discounts.