Targeting

The Targeting tab controls when a discount fires. By default, a published discount applies to every cart from every customer. Targeting lets you narrow that down — by who the customer is, what’s in their cart, or which products are involved.

Targeting conditions fall into three groups: General (who), Cart Conditions (when), and Product Conditions (what). You can use any combination.

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General targeting

General targeting restricts the discount to specific customer types or locations.

User roles

Option	Who qualifies
All customers (default)	Everyone, including guests
Logged-in only	Requires a customer account
Specific roles	Wholesale, VIP, subscriber, or any WordPress role

Wholesale pricing without a separate plugin

Create a “Wholesale” user role in WordPress, then target volume discounts to that role. You get tiered wholesale pricing without any extra plugins.

Geographic zones

Restrict to customers in specific countries or regions. Zones are defined in the Countries & Zones tab and can be reused across any number of discounts.

Common uses:

• Stronger discounts for price-sensitive markets
• Region-exclusive launch offers
• Currency-aware promotions

See Countries & Zones for setup.

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Cart conditions

Cart conditions fire based on the state of the cart, not specific products. These are available on all discount types.

Condition	What it checks
Minimum order total	Cart subtotal reaches a threshold (e.g. £50+)
Minimum item count	Total number of items in the cart
Coupon code	Customer has entered a specific code at checkout
First order	Customer has no previous completed orders
Order count	Customer has placed N or more previous orders

Coupon activation

Adding a Dino Campaign Applied condition makes this discount require a coupon code at checkout. You select (or create) a coupon campaign and link it to the discount — customers enter the campaign’s code in the coupon field and the discount applies.

Coupon vs automatic

Without a coupon condition, the discount is automatic — it applies silently when conditions are met. With a coupon condition, the customer must enter the code to unlock it. You can combine coupon activation with any other targeting — for example, a code that only works for orders over £50.

Why use Dino’s coupon activation instead of a plain WooCommerce coupon?

A plain WooCommerce coupon can only apply a simple discount. Dino’s coupon-activated discounts can also include targeting (roles, products, spend thresholds), upsell messages, cart labels, scheduling, and the full reward flexibility of the wizard. The customer experience is the same — they enter a code — but the logic behind it is far more powerful.

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Product conditions

Product conditions restrict the discount to specific items in the cart. Not all discount types support product conditions — see below.

Include or exclude

Mode	Effect
Include	Only these products/categories/tags qualify for the discount
Exclude	Everything qualifies except these items

If you set no product conditions, all products are in scope.

Targeting by category or tag

Targeting a category automatically includes any products you add to that category later — you don’t need to update the discount when your catalogue changes.

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Why some discount types don’t have product targeting

The answer comes down to where the discount is applied:

Order-level discounts (% Off Order, Fixed $ Off Order) reduce the cart total as a whole. Product targeting on these controls eligibility — whether the discount fires — but the reward itself lands on the order, not individual items. For example, you can make “10% off orders” require that the cart contains at least one item from a specific category, but the 10% applies to the entire order total.

Product-level discounts (Volume, Buy X Get Y, Bundle, Product % Off, Category Sale) operate directly on line items. Product targeting is built into their core logic — the discount only applies to the qualifying items, leaving other cart items untouched.

This is why a Volume Discount has rich product selection built into the Discount tab itself, while a % Off Order doesn’t — it doesn’t need it.

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Combining conditions: AND, OR, and Groups

Multiple conditions combine using AND/OR logic. You control this per-condition and can group conditions for more complex rules.

AND (all must match)

By default, conditions are AND — every condition must be true for the discount to apply:

Logged-in user AND order total ≥ £50 AND cart contains at least 1 item from “Summer Collection”

OR (any must match)

Switch a condition to OR to make it an alternative:

User role is Wholesale OR User role is VIP

This means either a wholesale or a VIP customer qualifies, but not necessarily both.

Groups

Group conditions together to create nested logic:

(Role is Wholesale OR Role is VIP) AND Order total ≥ £100

Groups let you express “any of these” combined with “all of these” without ambiguity.

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How targeting interacts with stacking

When multiple discounts target overlapping product sets, each discount applies to its qualifying items independently. The stacking mode controls what happens when a single item qualifies for more than one discount.