Countries & Zones

The Countries & Zones tab lets you define geographic regions that can be used in discount targeting. This is essential if you sell internationally and want different discounts for different markets.

What is a zone?

A zone is a named group of countries. Examples:

| Zone name | Countries | |-----------|-----------| | Domestic | United Kingdom | | EU | All EU member states | | North America | United States, Canada | | APAC | Australia, New Zealand, Japan, Singapore |

Creating a zone

1. Go to the Countries & Zones tab
2. Click Create Zone
3. Give it a name (e.g., "EU")
4. Select the countries to include
5. Save

Zones are published with the same draft/publish workflow as discounts. Create your zones, then publish.

Using zones in targeting

Once a zone exists, you can reference it in any discount's Where section:

1. Open a discount in the wizard
2. Scroll (or click) to the Where section
3. Tick Customers in specific zones and pick one or more zones

The discount will only apply to customers whose billing or shipping country falls within the selected zone(s).

Common use cases

Regional pricing

Create different discounts for different markets. A 10% off tiered discount for the UK and a 15% off version for EU countries, reflecting different price sensitivities.

Market launch offers

When expanding to a new region, create a welcome discount targeted to that zone only. Remove it once you've established your presence.

Currency-aware deals

Different zones can have different discount amounts that make sense in the local currency. A "£10 off" deal becomes "€12 off" in the EU zone — you create separate discounts, each targeted to its zone.

Keep zones simple

Start with 2–3 broad zones (domestic, international, and perhaps one key market). You can always split them later. Too many zones with overlapping countries creates confusion.