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First Order

Automatically applies a discount to first-time customers only.

Wizard showing First Order recipe configured
  • New customer welcome offers
  • Acquisition campaigns
  • Reducing first-purchase hesitation

First-time customers get 10% off their first order, automatically.

  1. Click + Create Discount and select First Order under Targeted Offers
  2. Set the discount type (percentage or fixed) and amount
  3. Save Draft, preview, then Publish

The discount automatically checks purchase history — only customers with zero previous orders qualify.

  • Stack with Upsell Messages to show “Welcome! You’re getting 10% off your first order”
  • Combine with Free Shipping for a strong first-purchase incentive